How are Leads Generated

Leads are generated from recomendations, past clients, friends, family, anyone in public, social media instagram facebook groups and communty groups, email marketing campaigns, google guarantee, Angies Leads, Yelp, Houzz, Thumbtack

Tools To track Leads

Buildertrend Lead Opportunities Feature

Roles and Responsibilities:

Sales Team

The sales team is responsible for finding any leads within our services. Pick up the phone start calling businesses ask them for referrals within the Napa county sonoma county Solano county and Marin county. you can also search through social media for people that live within these areas comment on their profiles. Send the messages ask for referrals ask for anyone they know is looking for any construction work or design work. You can reach out to previous clients or anyone we've ever sent an estimate out to.

Cold Callers

Target Audiences (ICP Ideal Client Profile)

Homeowners Seeking Major Renovations and New construction services
Demographics:
•Age: 35-60
•Income: $150,000+
•Location: Affluent neighborhoods within a 50-mile radius of Napa, CA
Psychographics:
•Value high-quality, custom design and build services
•Interested in increasing the value of their home
•Prefer working with a single firm for both design and construction
Needs/Pain Points:
•Need a smooth, hassle-free renovation experience
•Want to avoid dealing with multiple contractors
•Desire a high level of craftsmanship and attention to detail and high level of communication
Channels to Reach Them:
•Local home and garden shows
•Social media platforms (Facebook, Instagram)
•Local real estate agents and brokers
•Referrals
Contractors Construction companies and Sub Contractors Needing Design and Permit Services
Demographics:
•Age: 30-55
•Business Size: Small to medium-sized contracting firms
•Location: Local and regional markets within a 50-mile radius of Napa, CA
Psychographics:
•Focused on construction and project management rather than design and permitting
•Interested in efficient, hassle-free solutions for obtaining permits
•Value partnerships that can help them streamline operations and reduce administrative burdens
Needs/Pain Points:
•Need assistance with complex permitting processes that are time-consuming and often confusing
•Require accurate and compliant design documents to expedite permit approval
•Concerned about project delays due to permit issues
•Looking for reliable design partners who understand local building codes and regulations
Channels to Reach Them:
•Local contractor associations and trade groups
•Construction industry events and conferences
•Online forums and social media groups for contractors
•Industry-specific publications and websites
•Partnerships with hardware stores and suppliers
Designers and Architects Seeking Construction Partners
Demographics:
•Age: 30-60
•Business Size: Small to medium-sized design and architecture firms
•Location: Local and regional markets within a 50-mile radius of Napa, CA
Psychographics:
•Focused on design and architectural innovation
•Interested in collaborating with reliable construction partners to bring their designs to life
•Value efficient project execution and high-quality craftsmanship
Needs/Pain Points:
•Need trustworthy construction firms to execute their designs accurately
•Require detailed and accurate cost estimates to present to their clients
•Concerned about maintaining design integrity during the construction process
•Looking for seamless communication and coordination throughout the project
Channels to Reach Them:
•Professional design and architecture associations
•Industry conferences and trade shows
•Online platforms like LinkedIn and Behance
•Architecture and design publications and websites
•Local networking events and workshops

Google Maps lead generation

You can use Google Maps to look for business data, we work with anyone that needs construction or design service, but most specially Builder / construction companies, and Designer / Architect companies.

Step 1: Go to https://www.google.com/maps

Step 2: Search for companies around 50-mile radius of Napa, Sonoma, Marin & Solano

Step 3: Look for the company name, industry, contact details

Step 4: Add them to your CRM (Spreadsheet, Excel)

Step 5: Cold call them using your dialer (Ringcentral)

Step 6: Interested or not about our service, ask them for a referral and for their email if it’s ok to send updates about our services, just in case in the future.

MOJO lead generation

Mojo is a 3rd party dialer and CRM but can also be used as a lead generating tool called Premium Neighborhood Search, where it will search for all Homeowner’s address, name, contact info. Residential construction is our main focus, I highly advise you to focus more of your time here.

Step 1: Open Mojo, and log in (Please refer to the admin for log ins)
Step 2: Click Neighborhood Search (Napa, Sonoma, Marin & Solano)

Step 3: Click where you want to search via pinning it to the map.

Step 4: Put the desired Radius where Mojo will search.

Step 5: Save all data gathered to a folder you created in Mojo to store all your Searched (you can edit the folder’s name later, and move it around where you want to put it)

Step 6: Click the folder
Step 7: Start Dialing using that folder
Step 8: Start getting the homeowners interest, and close the sale.

Social Media:

Social media such as facebook, instagram, and LinkedIn are also a good platform on how to search clients for us.

Facebook:

Step 1: Open your Facebook account
Step 2: Search for groups about construction, and home improvement located in Napa Sonoma Solano Marin

Step 3: Join the Group
Step 4: Look for people that need our help there, and / or post content such as our recent construction project, and ask for anyone looking for a quote or inspection. Then get their interest.
Step 5: Get information and input to the CRM/Spreadshee t